1. Executive Summary

Creative Manager with a AI-ready skill set combining brand, web, and campaign leadership with AI-enabled content production. Leads multidisciplinary teams (design, motion, web, content) to deliver fast-turn, on-brand assets for product, marketing, and customer teams. Experienced using generative AI (image, video, copy) as a co-pilot to scale creative volume, build variations, and personalise output, while keeping human creative direction and brand safety in the loop. Builds repeatable creative operating systems that can plug into Intelletto.ai’s products and GTM activity.

2. Skills

2.1 Creative / Technical

Creative Team Leadership – planning, assigning, and reviewing work for web, digital, and campaign creatives; enforcing quality and deadlines.
AI-Assisted Content Production – using Midjourney, Adobe Firefly (with 3rd party model access), and Runway to generate concepts, variations, and social/video assets faster, with human curation.
Generative Copy & Prompting – drafting campaign copy, headlines, email variants, and social posts via LLMs, using brand-tuned prompts.
Web & UI Collaboration – working with front-end/dev to deliver modern sites (HTML5/CSS/JS) and CX consistent with brand.
AI Coding Environments – using AI-first IDEs (e.g. Cursor) to accelerate landing page, component, or HTML/CSS updates for campaigns.
Creative Ops / DAM – organising assets, templates, and AI-ready brand kits for reuse across teams.
Performance-Aware Creativity – building, testing, and iterating creatives based on engagement and conversion data.
Campaign & Channel Adaptation – creating suites of assets for web, paid social, email, and product surfaces.
Brand Governance for AI – applying brand rules to AI outputs, checking usage rights, and ensuring safe-to-publish content.
Creative Tech Scouting – evaluating new generative/automation tools and integrating them into the studio workflow.

2.2 Critical Core Skills

Communication – explains creative rationale to non-design stakeholders; produces briefs and QA checklists.
Collaboration – works closely with product, marketing, and engineering to translate goals into creative deliverables.
Problem Solving – uses AI to remove production bottlenecks without sacrificing brand.
Service Orientation – creates assets that “delight users and customers and improve our business.”
Adaptability – comfortable with rapid AI/tooling changes and frequent campaign refreshes.
Commercial Awareness – balances creativity, speed, and cost of production by selecting the right AI tool for the task.

3. Experience (Intelletto.ai Normalised)

Creative Manager

Reported to: CIO / Marketing Lead (hybrid creative + web remit)

Led the definition and execution of browser/web creative strategy to deliver services that delight users and improve business outcomes.
Managed a team of web/creative specialists and introduced AI-powered ideation and asset-variation workflows to hit tight deadlines.
Collaborated with marketing, product, and sales to align creative initiatives to brand and campaign goals, using analytics to prioritise reshoots/regen tasks.
Created and documented web and UX standards, including AI-safe content guidelines and component libraries, for consistent delivery across sites.
Drove quality, productivity, and efficiency by templating landing pages and social assets and enabling AI-based first drafts for designers to refine.
Hired, trained, and mentored creative staff on prompt-writing, AI image upscaling, and video augmentation so the team could deliver AI-era content.

4. Hard Skills (Normalised)

Creative Team Management & Mentoring
AI Prompting for Image/Video/Copy (Midjourney, Firefly, Runway)
Web Creative Production (HTML5, CSS3, JS-ready assets)
Rapid web edits via AI coding tools (Cursor or equivalent)
Brand & Design System Stewardship
Digital Campaign Asset Production (social, web, email)
UX/UI Collaboration & Handoff

Performance Creative Optimisation (A/B variants)
Content Governance & Legal-safe AI usage
Agile / Sprint-based Creative Delivery
Creative Toolchain Administration (Adobe CC, Figma, AI plugins)
Stakeholder Reporting on creative throughput and impact

5. Soft Skills

Leadership: builds ownership and pride in the product and company.
Time & Priority Management: delivers in fast-paced environments with multiple campaign dependencies.
Innovation Mindset: actively experiments with new AI models/features to create differentiated creative.
Clear Stakeholder Communication: can convey complex, technical creative/AI issues to non-technical audiences.

6. Education & Certifications

Bachelor’s degree in Design, Multimedia Arts, Communication, Computer Science, or related field.

Additional training in AI for Creative Professionals (Adobe Firefly, generative video), product/marketing analytics, or UX is an advantage.

7. AI / Creative Tools

Adobe Firefly (with external model access) Midjourney Runway Project Moonlight (Adobe) ChatGPT / GPT-5 class assistants Figma / FigJam Notion / Confluence for creative ops