Top‑line Adoption KPIs

Active Users (30d)

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Feature Depth Index

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Avg features used per active user

Milestones Reached

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Setup & value checkpoints

Median Time‑to‑Value

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Days to first ROI moment

Activation & Time‑to‑Value

Activation (cohort accumulation)

New user activation curve — last 90d

Milestone Funnel

Feature	Adoption %	Median First‑Use	Segment Gap	Flag

By Division

Division	Monthly Active	Depth	Engagement

By Persona

Persona	Monthly Active	Depth	Engagement