Action Pipeline KPIs

Open Plays

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Backlog across signals

In‑flight

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Active plays this period

Completed (30d)

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Recently closed plays

Win Rate / TTL

— / —d

Win % · median time‑to‑launch

Priority Queue (Risk & Expansion)

Type	Signal Basis	Suggested Play	Owner	ETA	Impact

Selected Signal

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Auto‑generated Outreach

Steps & Checks

Mark complete as you execute the play.

Success Metrics

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If negative NSI + billing disputes ↑ then trigger CFO exec‑brief sequence

Scope: Finance personas · Cooldown: 14d

Enabled

If usage depth < 2.5 + “Dashboards” low in NZ then targeted enablement + champion

Scope: NZ division · Cooldown: 21d

Enabled

Action	Launched	Status	Leading Indicators	Outcome	Confidence