Intelletto — REA Group — Actions & Plays
INTELLETTO.AI CLIENT INTELLIGENCE.

Export Evidence Pack

Client: REA Group Ltd. (ASX: REA) • Executives

Action Playbook (REA Group)

Evidence-led, external-only next-best-actions by theme. Each play links to public sources and can be exported into your pursuit plan.

Jurisdiction: AU Peer set: Domain • Rightmove • Zillow
Regulatory / Reputation

“Trust & Controls” Briefing for Pricing Narrative

Trigger: ACCC activityTheme: GovernanceOwner: Exec Sponsor
  • 2-page memo on fair-pricing optics and agent outcomes (source-linked).
  • Peer benchmarks and sentiment trends.
  • Offer optics-friendly analytics add-on (no price increase).
Leadership Transition

CEO First‑100‑Days “Fast Wins” Pack

Trigger: CEO change (Nov 3)Theme: ProductivityOwner: Office of CEO
  • 3 fast wins tied to external optics (agent value, consumer trust, regulator themes).
  • One-page “What good looks like” with public case studies and KPIs.
Investor Relations

AGM Narrative & Q&A Support

Trigger: AGM (Oct 9)Theme: DisclosureOwner: IR / Legal
  • Likely Q&A on pricing, competition, product roadmap (with citations).
  • Answer scaffolds aligned to public commitments and ESG posture.
  • One-slide visual on iGUIDE integration and agent ROI.
Product / M&A

iGUIDE Integration — GTM Support

Trigger: AcquisitionTheme: Listing Quality
  • Before/after listing examples with 3D & floorplans.
  • Agent ROI explainer (time-on-market, conversion proxies).
  • Bundle into tiered packages without headline price rises.
Customer / Agent

“Value Without Price Rise” Offer

Theme: CX & Retention
  • Verifiable analytics & performance dashboards for premium packages.
  • Short-term proof packs with pre/post metrics; publish methodology.
Talent / Capability

Recruiting Velocity — Capacity Augmentation

Theme: Talent Signals
  • Track public openings in data/ML, platform, CX ops to time offers.
  • Outcome‑linked capacity boosts with IR-safe reporting.
Digital Reputation

App Store & Trust Signals — CX Fix List

Theme: Reputation
  • Summarise store reviews into 5 actionable themes.
  • Publish public roadmap items and close-the-loop comms.
Ecosystem

Vendor Map — Displacement / Co‑sell

Theme: Partners
  • Map public partner announcements & marketplaces (AU, US, IN).
  • Identify overlaps with iGUIDE and finance adjacencies; propose 2–3 motions.
Narrative Risk

Reputation Guardrails — “Price & Power”

Trigger: Negative press
  • Transparent agent value methodology + third‑party attestations.
  • Rapid‑response “myth vs fact” press kit.

External-only: All actions reference public sources (news, filings, tenders, app stores, job posts, regulator notices).
Intelletto.ai • Actions & Plays — REA Group